consumer behaviour models ppt download free

The fitness clothing company just purchased Mirror, a home fitness start-up, looking to maximise on the trend of safe, remote exercise. A brand using this trend to their advantage is Lululemon. So, for many brands, providing more helpful services or products which will allow customers to lead healthy lives is key. Equally, a Covid-19 survey from McKinsey & Company revealed that ¾ of respondents in China want to want to eat more healthily after the crisis. Their behaviours will change as a result, including imposing distancing measures on themselves, and avoiding unhealthy activity.

Insights from Foresight Factory reveal that people are concerned with becoming more resilient, so that they don’t have to rely on the state or healthcare systems for support. Other research certainly suggests that a general health-conscious way of living is a key current consumer trend. In particular, how they can lead a healthy lifestyle into their old age. According to Forbes, the global pandemic has caused people to think about ageing. Research from Shekel shows that 87% of US shoppers would now rather shop in stores with touchless self-checkout capabilities.īut it’s not just about the short-term impact of contracting Covid-19. With 80% of surveyed people reporting that the health of their friends and family is at the top of their minds, followed by 78% who were most concerned with their personal health.Īfter months of increased hand washing, wearing protective masks and isolating indoors, hygiene will remain at the forefront of everyone’s minds. According to Accenture, health ranked as consumers’ top priority right now. Perhaps unsurprisingly, consumers are far more health conscious than before.

So, what are the current trends in consumer behaviour across the globe? We’ve put together 8 current trends in consumer behaviour that we think global marketers like you need to know, to help you plan your marketing strategy for the rest of 2020 and beyond. The way people think, feel and, of course, shop has been greatly impacted, and their behaviours will be markedly different for months to come. Social restrictions are now easing, but the coronavirus crisis will leave a lasting impression. As a result, consumers have had to adapt to a completely unknown situation. Over the past few months, countries have had to deal with a global pandemic by locking down. However, the world has changed dramatically since then. Like many agencies and ad companies, we released our annual marketing trends report in January. Never has there been a more important time to understand current trends in consumer behaviour.

Consumer behaviour models ppt download free